Bollywood star Akshay Kumar has been appointed model ambassador for car main Tata Motors’ industrial car enterprise unit.
The forty nine-12 months-outdated star will tackle his new position on the launch of Tata Motors’ newest providing in industrial autos, slated in January 2017.
“Nobody understands Indian trucking higher than Tatas and there could not have been a greater and extra apt model to advertise. It was enjoyable being within the driver’s seat of a kind of monster machines, throughout a product shoot,” Akshay stated in an announcement.
The model affiliation with Akshay for industrial autos might be supported by a multi-media marketing campaign, starting within the first week of January. Moreover merchandise and options, he shall be actively concerned in a bunch of promoting and buyer expertise initiatives to be rolled out by the corporate.
“Akshay embodies dynamism, reputation, machismo, efficiency and magnificence. Extra importantly, he blends effectively with the core values of belief, reliability, accountability and good management of Tata Motors’ Industrial automobiles enterprise,” stated Ravindra Pisharody, Government Director, Business Automobile Enterprise Unit, Tata Motors.
Speaking of their clients, Pisharody stated: “At present we’re catering to an viewers that defines the pushed, formidable, ahead-transferring, non-cease pulse of India and Akshay understands the heartbeat of this viewers properly.”
The “Rustom” star additionally introduced about his affiliation with the model, on Twitter.
“Belief, reliability and ahead-shifting are synonymous with Tata Motors. Honoured to be related to a model most of us have grown up with,” he tweeted.